Start with What’s Familiar
Are you thinking of becoming an affiliate marketer? Confused about how you can launch such a business? If your answer “yes” to both questions, you are at the right place to learn everything you need. The best answer to both questions would be this:
“Start where you are. Use what you have. Do what you can.”
Think about your favorite products, apps, and tools you use daily. Find out if the brands behind them offer “affiliate partnership programs”.
If so, then…
Do a bit of research and get to know these brands, their products, and their key selling points. Once you figure out which program is right for you, join it. Next, move on tocreating affiliate campaigns.
Avoid jumping into hugely popular industries. Make sure the playground you choose offers enough room for you to compete with established affiliates.
Any ideas for promoting your product might work if done right. You’ll soon find out what type of products are easy for you to promote and sell. If there’s a certain product you really get and appreciate, there’s a chance that there are more products like that in that particular niche.
Perhaps you could hit the ground running by promoting B2B products such as LiveChat in affiliate marketing campaigns? Perhaps there are lifestyle apps such as Headspace or Spotify that suit you better?
Launch a few trial campaigns and see how they resonate with your visitors and what happens. And, of course, find out what brings money to the table.
Give it a try and learn about yourself: what skills you possess and what suits you as a marketer.
In the end, remember to look at it from a business perspective, not a question of personal preference. No matter what you choose, getting results is your primary goal.
Start an Affiliate Website
Once you get a clear picture of what’s right for you, take the next step and set up a website.
Most affiliate programs expect you to have an affiliate site and will ask you to submit its URL before you join. This happens mainly because merchants usually want to ensure your site and content won’t hurt the company’s reputation.
Hence, you might be obliged to create your website right at the beginning of your affiliate journey.
Fortunately, setting up a website isn’t a difficult or labor-intensive task these days. You can do everything in one place, namely at WordPress.com.
Build an Affiliate Website using WordPress
A product review site can be easily built with WordPress.
This CMS platform enables you to create a website in a few simple steps. And the best part is that you can manage the whole site from there – this includes buying a custom domain, hosting the site, choosing an appropriate theme and font — all this is done through a beautiful, responsive, and user-friendly panel.
The rule of thumb for creating a website is to deliver content of the highest quality [as always], to follow the best practices in everything you do, and to win the reputation and trust of your visitors gradually. Just follow all the best modern day practices in web design, UX, and SEO, and avoid promotional tone in your content.
Find the Best Affiliate Programs in Your Niche
Finding the best affiliate programs in your niche shouldn’t be complicated. Invest a significant amount of time into it, however, because it’s about your bottom line in the end.
The easiest way to conduct your research is to dig deep in Google or any other search engine such as Yahoo or Bing. Just search for “your keyword + affiliate” to start. This method will help you find a selection of appropriate affiliate marketing programs.
It’s worth mentioning that big brands use affiliate networks, too. Therefore, if you’re looking for an affiliate program of a well-known company, check out popular affiliate networks such as:
- Commission Junction
- eBay Enterprise
- White Paper Source
Also, if you have favorite products and brands, you would like to partner up with as an affiliate marketer, check out their website’s directly.
If they run partnership programs, relevant information can usually be found among other internal links in the footer on each page of a given website.
A website’s footer always features a list of all critical internal links because this helps with navigating the site.
Make sure you join the most lucrative affiliate programs only.
The best brands and products have a pristine reputation and high brand recognition, and this makes their products easier to sell.
When joining affiliate programs, remember that reputable companies allow people to become affiliates free of charge.
However, don’t worry if you are asked for PayPal information or your bank account number — the company needs to be able to pay you.
Track Your Performance
Once you join the best partnership program out there, streamline your campaign tracking and make sure you monitor your performance correctly.
First of all, set up a Google Analytics and Google Search Console account to monitor (and optimize) users’ on-site behavior.You want to get a more in-depth understanding of what works and what doesn’t.
Sellers usually provide their partners with appropriate monitoring panels, plus, some of them offer APIs (coming soon at LiveChat Partner Program) so that you can track your campaign’s performance via an affiliate dashboard:
Alternatively, you can use the API to stream your affiliate data directly to your site.
Also, joining a particular performance marketing network such as ShareASale allows you to use their campaign tracking tools.
However, you can also take advantage of dedicated affiliate performance trackers such as Voluum which are quick to set up and provide extensive real-time reporting.